Unified header bidding
One wrapper for prebid, open bidding and direct demand — with server-side auctions that cut latency and lift fill.
Powering intelligent advertising
The programmatic backbone for premium media
BIDQON connects publishers and advertisers through a single, transparent auction — real-time bidding, identity, CTV and analytics engineered for scale.
1.4T
Daily bid requests
38%
Average yield lift
190+
Markets served
99.99%
Platform uptime
The platform
One stack for every auction, screen and format
Everything you need to run modern monetization — built on infrastructure that answers a bid request in under 40 milliseconds.
CTV & online video
Monetize streaming inventory with ad-pod optimization, competitive separation and frame-accurate delivery.
Identity & addressability
Durable, privacy-first identity that keeps audiences addressable in cookieless environments.
Real-time analytics
Query every auction with second-level granularity and export clean logs into your own warehouse.
Supply-chain integrity
sellers.json, SupplyChain Object and continuous fraud screening keep your path to demand transparent.
OpenRTB auction engine
A spec-compliant auction core that fans bid requests to parallel demand, applies pre-bid and post-bid floors, and settles the highest net bid in milliseconds.
AI bid shaping
Machine-learned floors and traffic shaping price every impression at the moment of the auction.
Real-time bidding
The auction, from request to settlement
BIDQON runs OpenRTB-compliant auctions across web, app and CTV — fanning every impression out to parallel demand, picking the highest net bid, and settling it with full log-level transparency. All in under 100 milliseconds.
Bid request
A user loads inventory. BIDQON packages the impression with context, audience signals and floor price into a single OpenRTB request, fanned out to all demand partners in parallel.
Auction
Server-side and client-side demand compete in one unified auction. Every bidder responds within the timeout window, with the highest net bid winning the impression.
Win notice
The winning bid is locked in under 100ms. A win notice and the ad markup are returned to the page, with log-level data captured for every participant.
Settlement & insight
Billing, reconciliation and log-level reporting stream back in real time. Publishers see exactly which buyer paid what — no fees hidden in the bid response.
<100ms
End-to-end auction latency
1.4T
Bid requests processed daily
12
Parallel demand partners per auction
99.99%
Auction availability SLA
For Publishers
Grow revenue on every impression
Consolidate demand, control your floors and see exactly what each partner pays. BIDQON gives your ad ops team a single console for web, app and CTV monetization.
- Dynamic price floors
- Deal & PMP management
- Ad quality controls
For Advertisers
Buy premium supply, directly
Access curated, brand-safe inventory with fewer hops. Activate audiences, measure outcomes and reinvest into what actually performs.
- Curated marketplaces
- Outcome-based optimization
- Transparent supply paths
Why BIDQON
Transparency is the product
No hidden fees, no obscured auction dynamics. Every partner sees the same log-level truth — which is why teams consolidate their supply path on BIDQON.
Global edge infrastructure
14 data centers keep auctions close to the impression.
Privacy by design
GDPR, CCPA and TCF 2.2 compliant from the first request.
Log-level access
Raw auction data streamed straight into your warehouse.
White-glove onboarding
A dedicated solutions engineer from day one.
Latest insights
Report
The 2026 State of Programmatic Yield
How the top 200 publishers restructured their stacks for a post-cookie auction.
ReadGuide
CTV Ad Pods: A Monetization Playbook
Pod construction, competitive separation and pricing tactics that raise CPMs.
ReadEngineering
Anatomy of a 40ms OpenRTB auction
Inside BIDQON's auction core — pre-bid floors, parallel demand, win notices and log-level settlement.
ReadCase study
38% yield lift for a global news network
Consolidating six wrappers into BIDQON's unified auction in under 30 days.
ReadReady to raise your yield?
Tell us about your inventory and we'll model the upside on BIDQON within a week.