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RTB Exchange

Programmatic
RTB Exchange

Full OpenRTB 2.5 compliance. Sub-100ms bid response. 5B+ daily requests across web, in-app and CTV — all formats, all channels, one exchange.

Start Buying Inventory Monetize Traffic Request DSP Seat
5B+Daily Requests
100+DSP/SSP Partners
<100msLatency
99.9%Uptime
Publisher Ad request fired
Bid Request
~5ms
Bidqon Exchange core
Auction
<100ms
DSP/Buyer Bid response
OpenRTB 2.5 JSON POST GZIP 1st/2nd Price NURL/BURL PMP Deals
Technical Overview

Built on OpenRTB 2.5

Protocol

OpenRTB 2.5 compliant JSON bid request/response. GZIP compression supported. HTTP POST only.

Latency & Timeout

Sub-100ms average response. Configurable bid timeout 100–300ms. 99.9% uptime SLA.

Security & Quality

HTTPS-only endpoints. IVT and bot filtering on all supply. Publisher traffic scoring.

Auction Mechanics

First-price and second-price auction. NURL/BURL win notifications. Loss notification support.

Reporting

Real-time dashboards — impressions, wins, CPMs, fill rate and revenue for both sides.

Deal Types

Open auction, private marketplace (PMP) and preferred deals with floor price controls.

Supported Formats

What Runs Through Our Exchange

Web

Desktop & Mobile Browser

Display Banner
MainstreamAdult 18+728×90 / 300×250 / 320×50 / 160×600 / 300×600
Video
MainstreamAdult 18+VAST 3.0/4.0 · Instream · Outstream · VPAID

In-App

iOS & Android

Banner
Mainstream only320×50 / 300×250
Video
Mainstream onlyVAST 3.0 · Interstitial · Rewarded

CTV / OTT

Connected TV

Video
Mainstream onlyVAST 4.0 · Pre-roll · 1920×1080
Integration

DSP Integration

Connect your DSP via a standard OpenRTB 2.5 endpoint. HTTP POST with JSON body, configurable timeout.

Integration Steps

1
Provide your bid endpoint URL and desired QPS limit
2
We configure your seat and send test traffic for validation
3
Validate bid request/response format and win notifications
4
Live traffic enabled — typically within one business day

Supported Features

  • OpenRTB 2.5 JSON over HTTP POST
  • GZIP compression supported
  • First-price and second-price auctions
  • NURL and BURL win/billing notifications
  • Loss notifications on request
  • Private Marketplace (PMP) deals
  • Sellers.json & SupplyChain object
  • x-openrtb-version: 2.5 header
Request DSP Seat
POST /rtb?zone=300000 | x-openrtb-version: 2.5 
{
  "id":    "f4093ca4-834d-fd75-0452-aba7ce0ca00c",
  "at":    2,       // 1=first-price  2=second-price
  "tmax":  150,     // bid timeout ms
  "imp": [{
    "id":           "1",
    "tagid":        "zone-300000",
    "bidfloor":     0.25,
    "bidfloorcur":  "USD",
    "secure":       1,
    "banner": {
      "w": 300,  "h": 250,
      "pos": 1,
      "api": [3, 5]
    }
  }],
  "site": {
    "id":      "site-14463",
    "domain":  "example.com",
    "cat":     ["IAB1"],
    "page":    "https://example.com/article",
    "publisher": { "id": "pub-2147" }
  },
  "device": {
    "ua":          "Mozilla/5.0 (Windows NT 10.0; Win64)...",
    "ip":          "192.0.2.10",
    "devicetype":  2,  // 1=mobile 2=desktop 3=CTV
    "os":          "Windows",
    "language":    "en",
    "geo": {
      "country": "US",
      "region":  "CA",
      "city":    "Los Angeles"
    }
  },
  "user": { "id": "user-edcbabb5" }
}

Connect to Our Exchange

Publisher or DSP — integration takes less than a day. Our team handles onboarding end-to-end.

Start Buying Inventory Monetize Traffic Request DSP Seat